Creating Gorgeous Plastic Packaging for Gorgeous Cosmetics
An impressive number of YouTube makeup artists have started their own makeup lines in recent years. From universally appealing brands like MUG to niche market brands like SugarPill, makeup artists across the board are finding new ways to distinguish themselves and their brand. Part of that distinction comes from plastic packaging. While not necessary for all makeup products, plastic packaging for cosmetics can give consumers more peace of mind when they order new items. It is a guarantee of sanitation, and also poses unique branding opportunities. Whether you are looking into starting your own line or have been in this industry for years, here are a few different options you have in designing packaging for your cosmetics.
Choose Plastic Packaging for Its Hygiene
There’s a reason pharmaceutical companies and other medical professionals rely on plastic—it keeps the germs out. It forms a tight, durable seal and, in its purest form, is impervious to germ and fungus growth. At a more practical level, plastic packaging for cosmetics prevents consumers from opening, and potentially contaminating, makeup containers in retail stores. This gives buyers the confidence that their purchase will not result in eye infections or worse.
Use Plastic Packaging for Cosmetics that Can Be Messy
From translucent powder to mineral foundation to loose pigment powder, makeup is getting messier than ever. We’ve all seen what happens when microscopic powders escape their packaging and it is not pretty. Because makeup is often expensive, consumers want to see as little product loss as possible. When you choose plastic packaging, ask whether the plastic packaging company can make a custom packaging design that will retain loose powders.
Find Translucent Plastic Packaging for Cosmetics on Display
Even if you are only selling your products online now, at some point you’ll want to sell your products in retail stores. Even if it’s just a local co-op, your buyers will be on the look-out for new products and will want to see them in person. You can create a custom packaging design that conforms to the unique lines of your product to present a superior display. A custom plastic pouch will also work, though firmer packaging plastic will protect the product more in case a customer or employee accidentally drops it. We’ve all seen what happens to eye shadow when it’s dropped, so keep in mind your product’s integrity.
Use Plastic Packaging for Cosmetics Branding
All stages of branding, from logo design to product formula to company profile, should be evident on your packaging design. Ask your plastic packaging company to create unique designs for your product and emboss your logo on each one. Even if you are a long-standing makeup company, it always helps to remind customers of who made the products that they love.
Whether you are a fledgling or established cosmetics company, you are likely in need of plastic clamshells packaging to distinguish your brand. Find gorgeous and custom product packaging designs at www.plasticingenuity.com.
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